Customer in Focus

"The IntelliVIEW software was the piece we were missing after deploying our new ERP and CRM system. We were gathering all this great customer, product, sales, and marketing data but had no way to correlate it to take real action"
– David Raucher, CIO, Rotobrush
The Customer
Rotobrush® International LLC, based in Dallas (United States), is the global market leader in indoor air quality and energy efficiency services & products..
The Challenge
Rotobrush deployed an ERP and CRM application to integrate disparate processes and create a collaborative workflow. While the ERP & CRM solutions helped Rotobrush gather data from across the enterprise and made it available centrally, Rotobrush was unable to rapidly transform this data into actionable information. Rotobrush faced the following key information challenges:
- Unavailability of real-time and actionable business-critical information
- Longer decision-making cycles
- Lack of an effective method to track results
- Significant IT dependence
IntelliVIEW SDK at Rotobrush
Rotobrush chose IntelliVIEW, a new generation solution that offers flexible and user-driven reporting. IntelliVIEW empowered business users to modify, interpret and analyze their information in order to make rapid and informed decisions. Users can now access and control their information over the web. This has enabled users across the enterprise to effectively handle dynamic business situations and increase overall efficiency. IntelliVIEW was rapid and easy to deploy and integrated seamlessly with the Intuitive applications.
Key Results
IntelliVIEW has significantly reduced report creation & deployment time, and eliminated frequent information requests, enabling the IT team to focus on other core activities. Today, IntelliVIEW enables smarter and more informed business decisions at Rotobursh, thus enhancing overall business efficiency. Rotobrush achieved 35% savings in IT overhead and ROI in less than 12 weeks of deployment!
"By deploying IntelliVIEW we were quickly able to create custom reports that enabled us to make real business decisions based on what was happening with our customers and sales in real time. This system ahs saved us time and money, and has helped us be more efficient and operate more intelligently"
- David Raucher, CIO, Rotobrush