HDFC Standard Life Insurance - Customer in Focus

The Customer
HDFC Standard Life Insurance is one of India's leading private life insurance companies, offering a range of individual and group insurance solutions. HDFCSL's revenues are driven by a team of 150,000 Financial Consultants (Agents) operating across the country managed by over 8,000 sales managers. empowering agents, sales managers and senior management with critical daily information in a way that is easy to access and use is the key to HDFCSL's success.

The Challenge
With the number of agents expected to reach 2.5 Million in 2 years, availability of real-time and relevant information became even more critical.

• Typical users had entry level computing skills and needed a solution that would be easy to use and require minimum training.
• Users needed the flexibility to modify & analyze data without depending on IT.
• The ability of IT to support requests of such a large & distributed user base was limited.

Extensive security clearance was required to access data in the Core Policy Management System that hosts the organization's data assets. This made it difficult for information to be shared with stakeholders across the organization to provide them with key information relevant to their day-to-day needs. To address this issue, HDFCSL deployed a solution for their key stakeholders, called "Consultant's Corner".

IntelliVIEW at HDFCSL
HDFCSL chose IntelliVIEW after a detailed assessment conducted by an independent CMMi Level 5 company that evaluated suitable Reporting and Business Intelligence solutions with a focus on the following areas:

• Ease of use for users who had entry level computing skills.
• Interactivity and analysis capabilities.
• Ease of deployment & management.

IntelliVIEW Designer enabled HDFCSL's report designers to connect to data sources, build interactive reports and publish them to IntelliVIEW SDK. IntelliVIEW SDK, provided HDFCSL the capability to integrate reporting and analysis into the “Consultant's Corner” web application and enabled effortless publishing of reports using real-time data. IntelliVIEW Report Analyzer (Web Client) enabled agents and managers to view, modify, extend or analyze their report data "on-demand" without depending on the IT Team.

With IntelliVIEW, the agents now have all the flexibility they need and the ability to access and interpret information as per their requirements. Even users with minimal computing skills are able to be fully operational in a day! It has also eased the deployment process by enabling end users to export data to CSV, Excel and PDF formats.

Key Results

• Productivity Improvement: Annual Savings of upto 30 million Hours, 10% increase in productivity for over 8000 Sales Managers.
• Decrease in IT Overhead: Self-serve reporting, On-demand analysis , Self-deployment capability of IntelliVIEW Report Analyzer (Web Client) being the main cause for the decrease in IT overhead.
• Less-paper, environmentally friendlier operations: Real-time availability of Client & Policy information for agents led to annual savings of 4 million sheets of paper. It helped in replacing reams of paper with easier-to-manage, environmentally friendlier processes.
• Competitive Advantage: HDFCSL Agents gained a significant competitive advantage in the market by improving service levels and minimizing turnaround times for customer requests.

Today, with over 100 MIS reports, IntelliVIEW is the core solution that the 150,000 Agents, the 8000 Sales Mangers and the Top Management depend on for their information needs.